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How Do I Gain a Substantial Social Media Following?

Social media is a quick, efficient, and cost-effective way to gain a substantial amount of followers.

Social media is a quick, efficient, and cost-effective way to gain a substantial amount of followers. Producing creative, high-quality content isn’t worth it if no one is taking the time to click on your posts. There is a science behind posting content that people won’t quickly scroll past and gaining a large following. Also, there is a way to gain followers and keep them engaged organically. Today we’re going to discuss just how you can achieve that. Keep reading!

Consistency

You want to keep your brand at the forefront of people’s minds. Posting to social media every once and a while won’t help you achieve this. On the other hand, overposting is just as ineffective. No more than two posts a day is a rule of thumb (Twitter does not apply). What’s even more helpful is designating a specific day of the week. Followers have something to look forward to, and you can hold yourself accountable.

Creating Content for Your Target Audience

Your content should, of course, be creative and engaging, but it’s best to stick to a specific niche. Whatever industry you’re in should align with what your topics are. You should indeed find ways to make your posts personable and relatable. However, you may not want to mention what you had to eat for breakfast unless of course, you work in the food industry. Relevancy matters.

Tailor Your Message to Specific Social Media Platforms

What works on one platform may not work on another. For example, Twitter only allows its users to post content with 140 characters or less. Content there should be kept short and sweet. Also, tweeting on Twitter a few times a day is more applicable than on Facebook. To further drive this point home, can you imagine conversing on the phone with a customer and them saying “LOL” to a joke rather than laughing? The medium matters.

Take the Time to Reply to Your Customers

A company that focuses on its customers thrive. Social media gives you the freedom to reply instantly to customers, whereas face-to-face meetings and phone calls may require more time.

Add Badges and Make Your Content Shareable

Badges on your website and across social media platforms let your followers know that you exist on social media. Also, making your posts shareable means that you can gain an even more significant following without you having to do the work. The point is that great content cannot sell itself.  You have to do the work to make your content visible. Social media is one of the simplest and most effective ways to do so.

Adventure Web Interactive Can Help Manage Your Social Media Presence!

Keep up with our blog every week to learn about the latest in social media trends and effective business content strategies–and check out our archive to educate yourself on recent tips and tricks. We offer incredible internet marketing and web design solutions, from blog writing to social media management. Contact us to see what we can do for your business today!

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