Does my Website Really need to be Redesigned?

web design reasoningYour business is a living and breathing thing, and so is the website you use to present it to the world. Websites, like business strategies, were never meant to be static. New trends emerge every year, and as technology progresses, so must your website.  You probably spent good money, precious time, and plenty of energy creating your website, but there comes a time when you must kill your darlings for the good of the company. Website redesign can be a scary leap to make, but you simply won’t regret it. If you’re still having trouble justifying the big jump, consider the following reasons you should invest in website redesign.

What Does Website Redesign Mean?

Website redesign can take two different approaches. Of course, you can start completely fresh with an entirely new take on your website. You’ll have a new look, new content, and a new layout to match. This is an especially good idea for companies that have recently undergone rebranding. Create an entirely new image, and present it to the world with your newly designed website. Redesign doesn’t have to be a complete overhaul though. Sometimes some new visual elements, a layout tweak, and SEO-friendly content can get the job done just as well.

Why Redesign your Website?

By now, you’ve likely heard of Mobilegeddon. Google’s new algorithm favors sites that are mobile friendly, and for that simple reason, website redesign can be vital. But let’s think about this in terms of your potential customers. Desktop computers have faded into the background, and are just one of the many devices through which your audience will engage. It’s important to make sure your website looks good and functions even better regardless of the user’s preferred device.

If social media isn’t already a vital element of your marketing strategy, it ought to be. Each different outlet allows your customers to communicate with you in a different way. Your site absolutely must include easy access to social media, and should incorporate links to your various social media sites. The internet is indeed a web, and you should make sure it stays strong.

Above all else, your website must work. The best websites are the ones that are easy for anyone to navigate. If your website statistics are low, there’s a good chance potential customers struggle to find the content they need. This can be fixed through a combination of redesign for usability, and the development of a new content strategy. These two redesign attributes can drive traffic to your site.

Why Redesign your Website with Adventure Web Interactive?

Adventure Web Interactive has the team and experience to create or redesign a website that will help catapult your business to the next level.

If you have any questions about Web Redesign, please contact Adventure Web Interactive by calling (410)-788-7007 or by clicking here today! Our friendly staff is ready to answer any questions you may have and help you along your journey to a new website and new opportunities.

To learn more about website redesign, along with other web marketing and design services provided by Adventure Web Interactive, download our free eBook today!