Developing a Social Media Marketing Strategy

Developing a Social Media Marketing Strategy

When you’re talking about social media marketing, a one-size-fits-all approach won’t cut it.

At some point, we all have to sit through a strategy meeting that doesn’t really amount to anything. When you’re talking about social media marketing, a one-size-fits-all approach won’t cut it. Every business, even those in the same industry, need a social media marketing strategy that fits the individual business and their clientele. If you need some help with figuring out your social media marketing strategy, ask yourself these questions!

What types of posts have done well for us in the past?

When it comes to your social media marketing strategy, one of the best places to start moving forward is to look back a little bit. Some social media sites have their own analytics tools that help you track clicks and other post interaction. You can use this analytics data to help you figure out what sorts of things to post in the future.

Are there any holidays coming up?

Holidays of any kind can be great for marketing. It doesn’t have to be just the “big ones”, like the winter holidays, Valentine’s Day, or any of those. A quick Google search can give you a pretty good list of some of the minor holidays. You can just choose the ones relevant to your brand and market around them. You could even have some sort of contest or special event to celebrate the day. Celebrating these minor events can help keep your followers interested, and help generate business.

What kinds of posts do my followers want to see?

Last, but certainly not least: ask your followers what kind of content they want to see. All the strategizing you can do is meaningless if it’s not what people want to see. Create polls and ask for viewers to vote for what they want to see next. Reading through viewers’ comments can also offer valuable insight.

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