5 Local Search Tips for Your Small Business
If you have a small business, you know how important local search is to your success. You need your business’ website to show up in the first page of results on search engines in order to be competitive. And with Google’s recent reduction of the local stack results from 7 to 3, it’s become even more difficult for small businesses to stand out.
That’s why it’s more important than ever to make sure your local search game is on point. In this week’s blog, we’ll talk about how to make sure you’re doing everything you can to get your local business on page one.
Is your small business showing up in local search results?
5 Local Search Tips for Your Small Business
Optimize your site with SEO best practices.
Search engine optimization encompasses a lot of actions you can take to get your website to rank higher in search results. There are far too many to list here, but here are a few examples:
- Creating custom page titles
- Proper keyword placement
- Creating meta descriptions and metatags
- Proper image optimization
Build out your business listings.
Google looks at sites like Yelp, Google+, Facebook, and TripAdvisor (just to name a few) to see what information they have on your business. The more information these sites have, the better your business and your website will look to Google. So make sure you claim your business’ listing on these sites, submit the necessary information, and keep it updated if necessary.
Get linked up.
Getting links to your site on relevant local sites is a great way to build your site’s authority in the eyes of Google. Get links to your site out there on social media and in your newsletters. Get involved in local events and get your site linked on those pages. At the same time, you don’t want to go overboard and do things like spam post your links all over the place. Google sees right through this. Get quality backlinks, and you’re doing it right.
Build your social media profiles and engage people.
We know we don’t have to tell you how important social media is for your business. But it bears repeating. Build out your social media profiles by posting quality content that people are actually interested in. Gain followers and engage with them in a meaningful way. Always respond to people who engage with you.
Respond to reviews.
Whether it’s a review on Yelp or on Facebook, you should always respond to it. This demonstrates that you take a genuine interest in your customers’ satisfaction.
How can Adventure Web Interactive can help you with local search?
Adventure Web works with many small businesses to help them boost their local search results and increase the visibility of their business online. To learn more, contact us today at 410.788.7007!
